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You Are What You Ride: Differences Between
Harley and Sport Bike Riders
Both dig body art but Harley riders are more likely to wear what
they ride, says Progressive, America's top motorcycle insurer.
What can you tell about a person by the kind of motorcycle they
ride? Plenty, according to a recent countrywide online survey
conducted by The Progressive Group of Insurance Companies, the
number one seller of motorcycle insurance in the U.S. The survey
finds interesting differences - and similarities - between Harley-Davidson
riders and those who ride sport bikes.
For example, everyone knows that Harley riders wear their passion
for biking on their sleeve... literally. The survey finds Harley
riders are three times more likely than those who ride sport
bikes to own clothing or artwork that displays the brand of motorcycle
they ride (93 percent versus 30 percent, respectively). Harley
riders are also more likely to have body art such as tattoos
and piercings (52 percent versus 40 percent).
The survey also finds that Harley riders are more likely than
those who ride sport bikes to plan rides around where they'll
eat (32 percent versus 23 percent). Sport bike riders are three
times more likely to eat at fast-food restaurants (18 percent
versus six percent), while riders of Harleys are nearly four
times more likely to pick restaurants with the nicest looking
waiters/waitresses (11 percent versus three percent).
"At Progressive, many of us involved in our motorcycle business
are riders, too, and this survey was a fun, tongue-in-cheek way
of getting to know more about our fellow bikers," says Rick
Stern, a rider for more than 15 years and one of Progressive's
motorcycle product managers. "Motorcycle insurance is a
very specialized product, and you never know what bit of information
may lead to the next insurance innovation."
The survey confirms that both rider groups have much in common,
too. For example, both say "freedom" is the number
one reason they ride. And though sport bikes are commonly known
as "crotch-rockets" or "road-rippers," only
six percent of those who ride them say they do so for "speed"
while fewer than one percent of Harley riders say the same. Both
groups listed the same top excuses for justifying a quick ride:
running errands, testing the engine and visiting friends.
Progressive's survey also finds that ninety-five (95) percent
of all riders acknowledge their fellow bikers while riding. Waving
is the preferred method of acknowledgement (37 percent), although
Harley riders are nearly twice as likely to acknowledge other
riders by pointing two fingers down (29 percent versus 16 percent).
Harley riders are six times more likely to only acknowledge those
riding the same style bike (18 percent versus three percent).
Additional survey results include:
- An overwhelming majority of riders (88 percent) donate time
or money to charities. Two-thirds of Harley riders (67 percent)
and one-third of those who ride sport bikes (33 percent) participate
in at least one charity ride each year.
- Sixty-nine (69) percent of all riders daydream at work each
day about riding their bike.
- Eighteen (18) percent of all riders call in sick to work at
least once a year to go riding.
- Women prefer to ride with their significant other (58 percent),
while men choose to ride with their friends (63 percent).
- Adding custom parts that enhance the look of their bikes was
the number one choice for Harley riders (73 percent), while adding
performance equipment was the top choice for those who ride sport
bikes (44 percent).
The Progressive Group of Insurance Companies, in business since
1937, ranks third in the nation for auto insurance based on premiums
written and provides drivers with competitive rates and 24/7,
in-person and online service. The products and services of the
Progressive Direct Group of Insurance Companies are marketed
directly to consumers by phone at 1-800-PROGRESSIVE and online
at progressivedirect.com through the Progressive Direct brand.
The Drive Group of Progressive Insurance Companies offers insurance
through more than 30,000 independent insurance agencies that
market their products and services through the Drive Insurance
from Progressive brand. For more information, go to driveinsurance.com.
The Common Shares of the Progressive Corporation, the Mayfield
Village, Ohio-based holding company, are publicly traded at NYSE:PGR.
More information can be found at progressive.com.
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