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 Reevu
To Launch World's First Rearview Motorsport Helmet
This product has been in the media for quite some time, but now
it finally seems to make its way into dealerships: The world's
first motor-sport helmet with a built-in unbreakable rear-view
mirror system, is set to be launched by Reevu at the motor sport
show in Milan this November.
The helmets, which are a revolutionary new development, will
be unveiled at the EICMA show in Milan on November 15th. They
have been designed and created by innovative UK brand Reevu,
and are being hand-assembled by specialist helmet manufacturers
in Italy.
The team behind Reevu has spent ten years developing the helmets,
which are designed to save lives on the roads by preventing accidents,
as well as protecting the wearer during an accident.
The helmet has been designed to ensure that it meets all international
safety standards, and is of a similar size and weight to conventional
helmets. Reevu expects this tri composite hand made helmet
to retail at circa $399, putting it in the mid-price bracket
when compared with the traditional helmets currently available. Depending
on the demand from retailers and distributors, the rear-view
motor-sport helmets are expected in the shops by early 2006.
Reevu, which is based in the North East of England, was established
in 1999. The company now has an international distribution
network across 27 countries. The launch of the motor-sport
helmet is the culmination of ten years of European research and
development and an investment of around £2million. Its
long term aim is to establish Reevu as the most technically advanced
Sports goods manufacturer across a wide-range of sports and leisure
equipment.
Billy Morgan, Chief Executive of Reevu,
said: "This is a world first that has been ten years in
the making. Reevu have created a helmet that could potentially
prevent an accident from happening by giving the wearer that
all-important peripheral vision. The world-leading technology
we have incorporated in to the Reevu motor-sport helmet will
make this product a complete revolution compared with what is
currently available.� The helmet has been specifically
designed to incorporate a low wind noise feature something apart
from the rear vision system that motorsports enthusiast are entitled
to expect from a leading manufacturer."
He added: "We are making a conscious
decision to ensure that Reevu helmet arrives on retailers shelves
with an affordable price tag. I believe that this safety
innovation is so important that it will transform the way people
ride motorbikes, and significantly reduce deaths and accidents
on the road. Every other vehicle on the road has to have
rear view mirrors, but with motorbikes it⤙s
very difficult to mount the mirrors in a successful way. This
helmet removes that problem, and that is why it will be such
a revolution across the world."
For more information, please go to www.reevu.com.
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