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 First
Annual National Female Ride Day Announced for May 4, 2007
As the fastest growing market in the motorcycle industry, more
and more women of all backgrounds and ages are getting pleasure
from the pure enjoyment of riding a two wheeled vehicle. Providing
a community where female riders can advance their rider skills
and know-how MOTORESS, run by former European female motorcycle
racer Vicki Gray, has initiated a day where women are asked to
hop on their motorbikes or scooters and ride to work, to school,
to meet a friend or to wherever they desire. Just ride!
"The aim of the campaign is to raise female rider awareness,
promote those who already ride, while simultaneously encouraging
other females to take up the activity," says Vicki Gray,
campaign organizer. "The 'day' places a spotlight on female
riders," she adds.
NATIONAL FEMALE RIDE DAY, now slotted each year for the first
Friday in May, appeals to females who ride, own or have access
to a motorcycle. On Friday, May 4, 2007, women are asked to get
on their bikes and "JUST RIDE". No matter what style
of motorcycle sport, cruiser, scooter, dual purpose, street,
off-road or dirt NATIONAL FEMALE RIDE DAY aims to highlight
the many numbers of females currently active in motorcycling
and heighten awareness of female riders, inspiring those who
have not yet taken it up. Those participating are asked to send
in a photo capturing an aspect of their involvement on NATIONAL
FEMALE RIDE DAY, for which they will receive a souvenir and be
featured on the website. This information, along with more details,
can be found on www.motoress.com.
Vicki Gray is a motorcycle racer, instructor, and coach, who
has been riding since 1983. Originally, from Ontario, she
got hooked on motorcycling when taking the rider training course
in Nova Scotia, motivated by the need for an outlet away from
her demanding career at Revlon International. Since then, she
has taught motorcycle riding to thousands of beginners, trained
police in the Caribbean (Netherlands Antilles), raced throughout
Europe, co-instructed with MotoGP racer Katja Poensgen, partnered
events with famed TT Circuit Assen, and co-hosted a television
program for the Discovery Channel.
Not long after relocating to Europe, Vicki started competing
in motorcycle racing and founded RaceGirl Motorsport in 1999,
a training and support community headquartered in Amsterdam,
The Netherlands. She also built renowned global brand RaceGirl
and its popular website (www.racegirlmotorsport.com) the
first of its kind depicting female motorcycle riders in a sportive
strong and feminine role. Her courses, workshops and rider training
methods encourage women motorcyclists and continue to develop
the female riding community.
Vicki has returned to Canada taking her 24 years of first hand
experience and applying it to an even broader mission with the
introduction of her new brand MOTORESS, providing resource, training
and support as well as sustaining a community where females can
flourish in all diversities of motorcycling.
FEMALE RIDE DAY, the first national initiative of MOTORESS, and
the first project of its kind worldwide, is supported by BMW,
BUELL, DUCATI NORTH AMERICA, HARLEY DAVIDSON, HONDA, HYOSUNG,
KAWASAKI, KYMCO, SUZUKI, YAMAHA, ARAI, DESIGN JUNKIES, INSIDE
MOTORCYCLES, MCC, MOTORCYCLE MOJO, OFTR, RTI, SHINING MONKEY,
TURN2 and WOMENS CUP CHALLENGE.
For more information please visit www.motoress.com
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