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Ridley Announces Big Gains
in Houston, Credits Emerging Markets
Ridley Motorcycle Company announced major gains at their Houston
area dealerships over last year, bucking reports of an industry
slowdown. The company further announced American Dream Cycles
in Houston and Xtreme Custom Choppers in Bacliff are leading
the country in sales of new Ridley Motorcycles. The sales of
Ridley Automatic motorcycles in the Houston market is up 140
percent over last year.
"I believe the overall industry may be down because rider
demographics are changing but for the most part, the product
is not," said Bob Kay, director of sales at Ridley Motorcycle
Company. "Ridley motorcycles are different because they
appeal to these new demographics such as first time riders and
women, as well as experienced riders who are getting back into
motorcycling."
According to the Motorcycle Industry Council, the number of female
motorcycle riders has increased 36 percent since 1998. As the
female demographic increases, many motorcycle companies are looking
for ways to capture a significant market share.
"Some companies are trying to court new and female riders
through 'shop parties' but the bikes they demonstrate are too
heavy and complicated to ride," said Clay Ridley, president
and founder of Ridley Motorcycle Company. "We're seeing
a lot of customers learn about our motorcycles at these parties
and come purchase a Ridley because it actually fits the rider.
These customers are looking for a motorcycle with a low seat
height, light weight and a low center of gravity. This exactly
describes any Ridley Motorcycle."
Ridley is introducing many new model options for 2008 including
a redesigned Sport, a completely new Auto-Glide Standard model,
and an automatic, three-wheeled "Trike". Base model
prices range from $13,995 to $25,995. Ridley Motorcycles are
sold throughout the world. Their dealership network spans over
60 US markets, Canada, Puerto Rico, the Philippines and Japan.
Ridley is looking to expand into the majority of the EU member
countries in the near future.
For more information on Ridley Motorcycle Company including dealership
information please visit www.RidleyMotorcycle.com.
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